Graphic Design Services

For any business to become truly successful, it needs to create positive brand recognition for its product.

This is especially true in small businesses, where there may be thousands of similar companies vying for the customer's attention. The easiest and most fruitful way to think of a brand is as an IMAGE that the audience remembers.

This means that successful branding of a service or product is a matter of creating an image that is Positive, Relevant, and Memorable.

First and foremost, you want to create an image of your product or service (or company, for that matter) that is positive.

You want to create an emotional association (such as happiness or fun) with the product. According to researchers, there are two basic ways that you can create these associations.

The first way is through direct experience. In this approach, a customer's experience with the product or service impacts on the way that they see it -- i.e. a positive experience means a positive association. This can be very important if you are trying to reach repeat customers.

It is usually hard to use direct experience to brand a product or service using just a web site. However, remember that a person will often judge your company based on their experiences with your web site. Therefore, it is very important that you make their experience a favorable one -- one where they can get their information quickly and easily.

A second approach to branding that can be used more easily in a web environment is to create indirect associations. This can be done in a number of ways. The words you choose to describe your products, the name you give them, and the graphics/pictures that you use on your web site can help to create an emotional association.

The first step is to determine what qualities you wish to project -- do you want to focus on the reliability of the product, or the speed, or the money possibilities?

Once you have made this basic, vital decision, then you need to look for words, descriptions, and graphics that will project these same qualities. If you look at the naming of car models, you can see some good examples of this -- A Dakota, for instance, creates an association of wild ruggedness, while a Mustang projects the image of spirit and speed.

Remember that there are also many other factors that will also indirectly affect how your company and product are branded.

The way that you interact with your customers is one of the most important of these. Make sure that your company reflects the same qualities that you want to have associated with your product or service.

Otherwise, you may be sending your customers conflicting messages. For instance, the name of your product might be CHEETAH, but if it takes three weeks for you to respond to emails, your brand will probably NOT be associated with speed!

Branding your product or service can be a difficult process. Often, it will take many repetitions of a message before a brand becomes recognized. It is therefore very important that you put thought into the process before you start selling your image.

Here at Wimpole House Company Services we offer a creative graphic design service tailored specifically for your company.

Why Hire a Graphic Designer

To stay technologically ahead, one has to be innovative. To be innovative, one has to have passion, an enduring desire to improve that which others think to be good enough. With the growth of the Internet, more and more companies are taking their business online. The Internet offers an additional opportunity for income that requires little overhead costs. That is why it has become attractive for companies to put their business in the virtual market.

Although some companies opt to hire a full time graphic designer, there are times when their service is unnecessary. For this reason, you can always to choose to hire a designer only when you need them. That way they can give you the attention that you need when you need it and save money from not having to pay a regular employee. You only have to spend money in paying a graphic designer when you solicit their service.

You would probably ask yourself, why hire a graphic designer when you can do the job yourself? Good question, but if you are really thinking of making a good impression to your customers and you do not have so much artistic talent in yourself, a professional can help you come up with designs for you to choose from. Remember that it is not always about the money. Sometimes it is worth spending a little cash when you can expect bigger returns. And you will be amazed with the difference a graphic designer can make with the idea that you have.

Say for instance, you want to create a logo for your company and you want to make your logo look really attractive and catchy so you told your designer that you want different fonts and colors in your logo. But your designer said that what you are thinking can indeed make your business look catchy but at the same time give people bad signals. So he created different designs for you to choose from but keeping with the theme that you have in mind. You will be surprised to see that he has developed designs that made your idea look beautiful and impressive.

You see in these circumstances that a professional designer can help make your idea develop into a remarkable design. Remember that you are building a public image for your business so you would not want to sacrifice the quality of your logo for the price. After all, a well designed logo or any other promotional material can be your ticket to a successful business ahead of you.

Wimpole House Company Services’ team of graphical designers can help your business achieve the look it deserves

Why Hire a Graphic Designer

You might think that hiring a graphic designer is one more expense that you don't need. Here's five reasons why that type of thinking could lead you down the wrong path.

A Designer Saves Time

You know your job and do it well. A graphic designer is a professional who knows their field. They know about things like bleed and trap, type-safety and imposition so that you don't have to. A graphic designer can turn your ideas into reality in a short time, leaving you free to do what you do best.

Improves your image

We've all seen business cards prepared on a home printer using perforated paper and the impression they leave. Professionally designed graphics and materials will convey an image to your customers of expertise that they can trust.

Stand out in a crowd

Every day we're bombarded by thousands of advertisements all vying for our attention. Your best defense against becoming a part of the noise is through great design that captures your audience's attention. And the best way to ensure you get that eye-catching design is to hire a graphic designer.

Save Money

It makes sense that doing things yourself will save you money. Unfortunately, in the world of printing that sometimes isn't the case. Unless your file is prepared precisely the way it needs to be for printing, you may find that it costs more to prepare the file for printing than it would to simply hire a designer to do things from the start.

Knows the Software

Some people would have you believe that with Photoshop they can do anything. And the truth is that you can do anything with Photoshop – poorly. No single program can handle all the jobs needed to create quality materials and a designer knows how to put each program to it's best use for quality results every time.

After more than thirteen years in business, The Artstract Co. has helped thousands of individuals and business' both small and large. Our team of designers have the knowledge and experience to make your projects a success. We pride ourselves on creating strong design solutions for all your projects in a time frame that fits your schedule. By keeping up on all the latest techniques and equipment we make sure that you always look your best.

Wimpole House Company Services’ team of graphical designers can help your business achieve the look it deserves

Why Use a Graphic Designer?

First impressions really do count and none more so with all forms of marketing material which represent a company or organisation. If well designed and of good quality such material will present your business in a favourable and professional way and, if required, help you to build your brand image.

Graphic design is essentially a visual problem solving exercise. With the use of different typefaces and graphical illustrations the designer’s challenge is to create something that is not just pleasing to the eye but also functional and memorable.

By functional we mean it must clearly convey the message or information required by the client and do so within the image and tone desired by the client. An attractively designed instruction manual for a product may look great but if it is confusing or difficult to understand you will soon forget its attractiveness!

Graphic Designers have an understanding of all these issues which affect presentation through extensive design training and experience of what “Looks Right”. Without this training and understanding it is very easy, with all the means available nowadays, both to “design” and get things very wrong (ie wrong use of colour, typeface, layout and size of text etc) creating a product which is both unattractive, of little use and a waste of money!

Everyone can afford good design – An Example

What is more important to you? How many leaflets you hand out or how many orders you get? You could mail 5,000 badly designed leaflets and get no orders. Or, you could send a thousand with a clear and interesting design and win say a dozen orders. The difference is design. So unless your budget is zero, you can definitely afford good design – see it as an investment, not an extra cost…

Wimpole House Company Services’ team of graphical designers can help your business achieve the look it deserves